H&M' s Conscious Collection was inspired by the sweet romance of Swedish folklore, each piece in the collection is made with more sustainable materials like organic cotton or linen to recycled wool and organic hemp. Comprised of embroidered wool coats, lace blouses, floral printed dresses and shoes, as well as home decor. The Conscious Collection will be available in selected H&M stores from October 6th.
Below is the complete collection, I wish i had a big red marker and could just circle for you the pieces that I really love. I do feel most of them can be worked well in some way or another. For example, at first site I didn't like the floral print shoes, then after much thought I realized the shoes aren't my issue, i just don't love them paired with the floral dress as in the promo photos. However, could work well with the beige shorts and flower embroider cream sweater and chunky knit tights. I love all the blouses except the grey printed one, also the dress version in the same print and the shoe boots. I would also pass on the satin like clutch, and grey knit headpiece. Every single other piece I love and makes me excited for holiday season! The pieces are soft feminine and beautifully detailed. From the metal embroidery on the structured jacket to the sleeve detail on the blouses. Just romantic.
