This years New York Fashion Week will be without the big party and glamor formally thrown by Baby Phat and Kimora Lee Simmons. Kimora has moved her collection out of the tents and into a much smaller venue and she cut her guest list in half. “Now’s not the time to be running all over and flaunting the money that we don’t have,” Kimora says. “Now’s not the time to have all these people come to the show who are coming because they’re your best friends — the people who need to be there are the buyers who need to see the clothes, the editors.”
Following this trend, a couple of weeks ago we learned Marc Jacobs not only canceled his Fashion Week after-party but cut his guest list down from The number of invitees has been cut from 2,000 to 700. Typically, 1,100 sit while 900 stand, but this season only 500 to 700 will sit while 200 will stand, with virtually all of the standing spots this season going to employees.
"This isn't the time to spend the money to entertain the entire world…. Everybody thinks it costs the same money to entertain 500 people as opposed to 2,000 [when you've got the space]," "It doesn't. All those 2,000 people still need to be seated, they still need to check in, this one needs this, that one needs that, and you know what? It's very costly."
Agreed!
