I love fashion with a message, and even more a line that gives back. In the recent "Got Snow"charity event held at Bowery Wine, in December AA partnered with Toys for Tots Foundation which donates toys to underprivileged children for Christmas. The event was a huge success with filled with fashion fun and tons of donations for the children and not without a message.
The American Apothecary team decorated the space by placing faux snow, that was cold to the touch, on round glass mirrors with rolled $50 bills that were branded as American Apothecary money. The rolled bills that were inserted into the mound of snow that was on the mirrors instructed guests to visit our web site American Apothecary to save 50% off of their current purchase. Stuffed bears with gauze wrapped around their head, insinuating that they had a toothache, also hung from the ceiling which played back to our “Cocaine” t-shirt that displays an ad from the early 1900’s when cocaine was widely used in children's toothache drops, due to its numbing effect.
Dope, no? Precisely.
Here are a few of the shirts from the current collection available for purchase at American Apothecary Consider it your secret weapon.
