Wednesday, February 10, 2010

The Revolution Will Be Computerized. Digital Fashion, ALexander Wang & Rodarte


Its snowing out, but that doesn't mean you have to miss any of all that fashion week has to offer! Just in time for the blanket of snow covering the tri-state area, on the eve of the most fashionable time of the year, Alexander Wang and Rodarte have decided to follow in the footsteps of Marc Jacobs,  Alex MCQ, Louis Vuitton, Calvin Klein, and Burberry. Livestreaming their fashion shows made easy by SHOWstudio.com helping to conjoin, consumer and industry. Deemed as the future of fashion shows, having a digital calendar, in addition to a physical calendar allows editors, stylist, and buyers to ultimately be in two places at once, reaching a broader audience, increasing visibility, brand marketing, and sales. 

The two shows will be digitally presented live on SHOWstudio, with Wang’s debuting at 5 p.m. on February 13 and Rodarte following at noon on February 16.



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