The metaphoric concept of 'Power' is the DNA of the new collection. Physical and mental power exist at the very core of sport, and the collection strives to interpret and convey it in innovative and unexpected ways. With 'Power' as a constant reference, each season's collection will also have a specific seasonal theme related to sport. The Autumn/Winter 2009 seasonal theme is boxing – a sport with power at its essence, referenced in style, color and material applications. The concept of 'Power' is represented by 'Crane vs. Tiger', the new iconic brand image created by fashion photographer Nick Knight and Alexander McQueen.
PUMA Alexander McQueen 2010SSAMQ TECHNICAL K.O. LOW
PUMA Alexander McQueen 2010SSAMQ ELEVATE WN'S
More Info and products available at http://alexandermcqueen.puma.com/index.php
