Saturday, January 30, 2010

Alexander Wang, Taking it to the Streets


The streets on New York will be invaded with A.Wang on Monday morning. In his first ad campaign EVER. "The images were originally only supposed to be posters we were going to send to editors and stores," Wang said according to WWD. "But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic." The monochrome ad campaign features Hannah Holman in my absolute favorite Wang tees which will also be available at Alexander.com on Monday. I will post photos from NY as soon as my first sighting!

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