If Adam, Eve, and Stephen Sprouse got together for a garden party in heaven this would be the outcome. On November 10th Louis Vuitton launched its 2010 cruise collection and its first ever women's concept store in North America, on the third floor of Saks Fifth Avenue of course! With a guest list of the most elite celebrities, and editors including Vanity Fair executive fashion editor Alexis Bryan Morgan and Vogue publisher Tom Florio. Welcome to the couture jungle, hosted by Maggie Gyllenhaal, Louis Vuitton North America president and C.E.O. Daniel Lalonde, and Saks Fifth Avenue chairman and C.E.O. Stephen Sadove. Constructed in a little under three hours, Sandra Mariniello, director of events and special projects for Louis Vuitton North America, and David Beahm brought you into a true urban jungle complete with greenery adorned with gems, life size trees, and real life models.
My most favorite of many elements at the event, was the wishing tree centerpiece. Guest were encouraged to convey their answers in writing to the question "Where will your journey take you?" and hang the messages on strands of ribbon dangling from its branches. Louis Vuitton will include a collection of some of the messages as part of the seasonal display at its Fifth Avenue store, starting December 1.Not only was this a night of luxurious fantasy, Louis Vuitton also made a donation to Partners in Health, a nonprofit organization that provides medical care to impoverished communities.
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