One shot to get shopper back to the racks? That's the idea behind Fashions Night Out. On September 10th from 6pm to 11pm., retailers across the city will host in store events -from live music to special appearances- to lure consumers who have been hesitant to spend in this economic climate.
We want Fashion's Night Out to get people back to having fun when they shop. Shopping shouldn't be depressing ." says Steven Kilb, executive director of the Council of fashion Designers of America. The CFDA is heading up the effort, along with NYC & Company, the City of New York and Vogue magazine. And though 300 local retailers like Bloomingdale's, William Rast and Jimmy Choo are already participating, Kolb hopes to recruit even more businesses throughout the five boroughs before Aug. 1 deadline.
"The night is about forgetting the competitive part of the industry and coming together as a community to show people what we have to offer, whether its a big chain or a small boutique," Kolb adds.
On the bill so far; Macy's will host a special appearance by designer Rachel Roy at its flagship Herald Square store, while the other seven NYC locations feature entertainment and fashion shows.
Bloomingdale's at 59th street will open a tribute to Hollywood heavyweights in an art exhibit, " leading Ladies and Leading men of the Silver Screen."
And Lord & Taylor will host a meet and greet with the hunks of the FDNY 2010 calender, proceeds of which will benefit the Staten Island University Hospital Burn Center.
But the festivities, which top the first day of New York Fashion Week, aren't just about the clothing industry.
Once we are registered, retailers have the option to sell the official Fashion's Night Out shirt, and 40% of the proceeds go to benefit the National September 11th Memorial & Museum at the World Trade Center ," says Kolb.
There will also be a citywide clothing drive for NYC AIDS Fund; drop locations will be announced soon.
For more information, please visit fashionsnightout.com
Source * Nicole Carter Daily News
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